Do Not Drink and Drive!

Everyone knows the effects of drinking and then getting behind the wheel. Dangerous incidents are bound to occur. This advertisement is creative and if put on a billboard would be noticed by all drivers. This powerful advertisement uses ethos by providing the name of whom this message is sponsored by. Ecovia wants to promote safe driving for everyone on the streets by joining the campaign "Stop The Violence". Ecovia encourages drivers to drive safely by using slogans such as "Do Not Text and Drive". This slogan is logos because it educates drivers to never drink then decide to drive. By searching this slogan on the Internet, many drivers could learn that most deaths that occur on the road are because of drunk driving. By looking at this advertisement one could understand that drunk driving kills. Pathos is used in this advertisement by showing that a punch to the face is not nearly as awful as two cars getting into an accident because one driver was impaired. The punch in the image symbolizes the pain felt by all of the people in both cars when they crashed. This image is connecting with the audience in an emotional way by showing how dangerous it is to drive drunk. By driving drunk one could kill innocent people and live with that guilt for the rest of their lives.
This advertisement is effective because it is original and successfully gets its message across to the audience. The image in this ad is overwhelming and captivating. It teaches the audience the importance of safe driving and what could occur if they were to drive drunk.